There's the setup:
This gets better and better ... At the bottom of KLRVU's sadly misspelled "Why Particpate?" page is a link stating that KLRVU is a member of MRIA Canada, the Marketing Research and Intelligence Association.
Except - ooopsie - if you search MRIA's corporate membership directory for KLRVU, "No Match" is found. How odd.
Then there's the desperate moving of goalposts (emphasis added):
Principal owner is a individual member of MRIA Assocation of Canada .
Could this possibly be more entertaining?